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“Understand people. Create value.” Educational Objective To understand how consumers think, feel, and make decisions — and how marketers use psychology to influence them. Focus Areas Students bridge theory and practice in branding, market research, and advertising...

“Design with empathy. Innovate with impact.” Educational Objective To nurture creativity and human-centered innovation. Students learn to solve problems through empathy, experimentation, and iteration. Focus Areas Students design products and services that respond to...

“From idea to enterprise.” Educational Objective To transform ideas into ventures. Students experience the full entrepreneurial journey from concept to launch. Focus Areas This project-based subject emphasizes innovation, teamwork, and real-world execution —...

“Grow your wealth. Secure your future.” Educational Objective To prepare students for real-world financial independence. Students learn how to manage money, understand investments, and plan for the future. Focus Areas Emphasis is placed on practical personal finance,...

“Where mind meets market.” Educational Objective To explore how psychology shapes economic decisions. This subject reveals why people sometimes make irrational choices — and how understanding behavior can improve policy and business design. Focus Areas Students...

“Speak the language of business.” Educational Objective To provide students with a strong foundation in accounting principles and financial reporting. Focus Areas Students learn how to record, summarize, and interpret financial transactions that reflect an...