“Understand the small forces shaping the big economy.”
Educational Objective
To introduce students to the fundamentals of microeconomics and how individuals, households, and firms make decisions in the real economy.
Focus Areas
Students will explore concepts like supply and demand, consumer choice, and market efficiency while connecting theory to real-world business challenges.
Expected Learning Outcomes
- Scarcity, choice, and opportunity cost.
- Demand, supply, and price mechanisms.
- Market equilibrium and elasticity.
- Consumer and producer behavior.
- Market structures: competition, monopoly, and regulation.
