“Understand people. Create value.”
Educational Objective
To understand how consumers think, feel, and make decisions — and how marketers use psychology to influence them.
Focus Areas
Students bridge theory and practice in branding, market research, and advertising design.
Expected Learning Outcomes
- Marketing mix and consumer journey.
- Branding and positioning strategies.
- Digital and social media marketing.
- Market segmentation and behavior analysis.
- Psychological drivers of purchasing decisions.
