“Build your business for the digital world.”
Educational Objective
To teach students how to build and manage digital businesses using online platforms, data, and marketing.
Focus Areas
Students combine entrepreneurial strategy with technology and user experience design.
Expected Learning Outcomes
- Digital business models and ecosystems.
- E-commerce management and logistics.
- Online marketing and analytics.
- Customer experience and UX design.
- Project: launching a digital store prototype.
