“Where mind meets market.”
Educational Objective
To explore how psychology shapes economic decisions. This subject reveals why people sometimes make irrational choices — and how understanding behavior can improve policy and business design.
Focus Areas
Students combine insights from economics and psychology to understand consumer decisions, biases, and motivation.
Expected Learning Outcomes
- Cognitive biases and heuristics.
- Decision-making under uncertainty.
- Behavioral finance and marketing.
- Nudging and incentive design.
- Experiments in behavioral research.
